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Viral, Foto Bumbu Indomie Goreng Ada 2 Macam, Ini Penjelasan Indofood

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Viral, Foto Bumbu Indomie Goreng Ada 2 Macam, Ini Penjelasan Indofood

Viral, Foto Bumbu Indomie Goreng Ada 2 Macam, Ini Penjelasan Indofood

Viral, Foto Bumbu Indomie Goreng Ada 2 Macam, Ini Penjelasan Indofood


Sebuah unggahan menampilkan adanya perbedaan bumbu mi instan dari Indomie varian goreng viral di media sosial Twiter pada Minggu (9/6/2020).

Adapun pihak pengunggah yakni akun Twitter @subtanyarl.

Dalam twit itu, dilengkapi dengan foto kenampakan perbedaan bumbu antara Indomie produksi luar Pulau Jawa dengan Indomie yang diproduksi di Pulau Jawa.

Pada Indomie produksi luar Jawa, bumbu mi instan terdiri dari minyak, kecap, bubuk cabe, penyedap rasa, dan tidak ada saus maupun bawang goreng.

Sementara, pada Indomie yang diproduksi di Pulau Jawa, bumbu mi instan terdiri dari, bawang goreng, penyedap rasa, saus, kecap, dan minyak.

"Pantesan dulu pas pertama merantau ke Jakarta aku kaget kok Indomie pake saos," tulis akun @subtanyarl dalam twitnya.

Hingga kini, unggahan tersebut telah di-retwit sebanyak lebih dari 7.700 kali dan telah disukai sebanyak lebih dari 28.500 kali oleh pengguna Twitter lainnya.


Pengakuan warganet


Tak hanya itu, sejumlah warganet mengaku bahwa kejadian perbedaan bumbu dalam kemasan Indomie varian goreng tersebut benar terjadi.

Salah satunya akun Twitter benama Uid, @uid_1004.

Diketahui, Uid merupakan salah satu warga di Kota Palembang.

Ia mengunggah video tengah membuka kemasan Indomie goreng yang tidak ada saus pada kemasan bumbu.

"Unboxing indomie bubuk cabee buat yang masih belum percaya. Otw masak mi dulu yak," tulis Uid dalam twitnya, Minggu (7/6/2020).

Kemudian, akun Twitter SIN, @urfavoritesin__ yang mengaku tinggal di Lampung dan tidak pernah memakan Indomie goreng menggunakan bumbu saus dari kemasan asli.

"Kok replynya banyak yg gak percaya sih? Demi Tuhan ya, gue tinggal di lampung seumur2 makan indomie ya gak pake saos dan bawang goreng. Kemaren dapet giveaway indomie sedus dari jawa trus ada saos sama bawang gorengnya jadi bingung. Ternyata beneran beda, enakan indomie lampung," tulis SIN dalam twitnya, Minggu (7/6/2020).

Sejauh ini, pengakuan dua warganet ini juga mendapatkan impresi tinggi dari pengguna Twitter lain.


Penjelasan Indofood

Menanggapi hal itu, General Manager Marketing Noodle Division PT Indofood CBP Sukses Makmur Tbk, Julia Atman mengatakan informasi yang tersebar di media sosial tersebut adalah benar.

"Memang benar Indomie goreng memiliki 2 SKU (Stock Keeping Unit) yang disesuaikan dengan lidah masyarakat," ujar Julia saat dikonfirmasi Kompas.com, Selasa (9/6/2020).

Menurutnya, tim Marekting Noodle Indofood telah melakukan tes dan mendapatkan pandangan yang berbeda dari konsumen Indomie di beberapa daerah.

"Sebelum meluncurkan produk ke pasar, Tim Marketing Noodle, kami melakukan tes dan mendapatkan insight yang berbeda dari masyarakat penggemar Indomie goreng di Indonesia dari beberapa daerah," ujar Julia.

Ia menambahkan, dengan adanya tes dan pandangan dari masyarakat penggemar Indomie, PT Indofood dapat menyesuaikan dengan selera masyarakat lokal.

Sementara itu Head of Corporate Public Relation Indofood Novi Arlaida menambahkan terkait perbedaan saus seperti di unggahan tersebut.

"Untuk di Jawa (produksi di Pulai Jawa) betul menggunakan saus cabai, untuk yang luar Jawa menggunakan bubuk cabai. Karena mereka lebih suka Indomie dengan saus cabai, tapi kalau mereka yang di luar Jawa lebih suka Indomie dengan bubuk cabai," katanya sewaktu dihubungi terpisah, Selasa (9/6/2020).

Menurutnya, pemilihan selera atau rasa yang disukai ini berdasarkan tes yang telah lama dilakukan pihak Indofood.

Novi menjelaskan, adanya dua jenis kemasan Indomie goreng dengan perbedaan bumbu ini telah ada lebih dari 10 tahun yang lalu.

"Di pasar sudah ada lama sekali, sudah lebih dari 10 tahunan," lanjut dia.




KOMPAS.com/Akbar Bhayu TamtomoInfografik: Panduan New Normal di Tempat Perbelanjaan
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